The Art of Rock Promotion

Ever wonder what it's like to promote pop and rock acts? 

Paul Rappaport knows, as he was senior vice president of rock promotion at Columbia Records.

A musician himself, Paul impacted the careers of Elvis Costello, Judas Priest, Alice In Chains, Pink Floyd, and others. He worked with lesser known artists as well, and shares his memories in a new book, Gliders Over Hollywood: Airships, Airplay, And The Art of Rock Promotion.

With over three decades in the business, Paul couldn't include all of his stories. And the process wasn't easy, as the book took him six years (with four different editors involved).   

The publisher is Jawbone Press. 

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