Edible Collectibles
Oreo has collaborated with famous fans like Lady Gaga, Post Malone, and Selena Gomez. Now the company has teamed up with BTS.
The new treats are inspired by hotteok, a brown sugar-stuffed pancake popular in Korean street food markets.
Mondelez, Oreo's parent company, says that on the first of June, the snacks can be purchased online, and in stores a week later.
Besides purple wafers--a nod to the band's signature color--there are 13 embossments created by BTS to celebrate their 13th anniversary. Designs include member names and the group's finger heart symbol.
The cookies will be available in over 80 markets around the world. This makes it the brand's biggest partnership to date.
Comments
Post a Comment